Our story

Built as a family.

Routine Mastery did not begin with a pitch deck or a dramatic founder moment.

It started with a family conversation.

A family company. Six people. One sport.

The Routine Mastery family seated together on the bleachers of a gymnastics gym — The family behind Routine Mastery — a gymnast, his twin, two older brothers, and the two parents keeping it on the rails.

How it started

The idea did not belong to one person.

We were helping Lukas think through projects connected to the things he genuinely cared about. Gymnastics kept coming up, and so did a problem our whole family had experienced: Lukas understood what was happening on the floor, but the people who spent years driving him to practice and watching from the stands often did not.

We recognized the problem together—and realized that, as a family, we had an unusual combination of experiences that could help solve it.

Follow Lukas’s project as a student, gymnast, and builder

Who is building it

Everyone found a part they wanted to carry.

The gymnast
Lukas
Athlete perspective and podcast
Routine Mastery grew out of Lukas’s experience in men’s artistic gymnastics. He did not sit down one day and invent the company. The idea emerged while we were helping him explore what he cared about, what he understood, and what he might want to build.
Lukas keeps the product connected to the athlete’s experience. He helps us understand what gymnasts know that families often do not, what deserves a clearer explanation, and where adults can misunderstand the sport. He is also developing a podcast—check out SAE.media, where he is talking with student-athlete entrepreneurs.
The storyteller
Jaxon
Story and marketing
Jaxon is interested in why people care about an idea and how that idea gets explained. He helps shape the words, the positioning, and the principles behind Routine Mastery.
He is also helping us learn directly from the families the product is being built for—showing up at meets, asking questions, and paying attention to what people understand, what confuses them, and what would actually help.
The builder
BP
AI video and technical production
BP works on the visual and technical side of Routine Mastery. He uses AI video tools to help turn gymnastics movements into explanations families can recognize, while also helping build the systems underneath the experience.
His work makes the hardest part of the product possible: showing movement clearly enough that someone in the stands can understand what they are about to see.
The connector
Tyee
Gym and community relationships
Tyee helps Routine Mastery learn from the people already doing the work. He talks with gyms, clubs, coaches, and meet directors—not to tell them what they need, but to understand how gymnastics actually operates.
He brings those conversations back to the family so the product reflects the sport rather than our assumptions about it.
Dad
Bret
Chief executor
Bret has spent his career building businesses and technology companies. His role is turning the family’s ideas, conversations, and ambitions into something that can actually ship.
He carries the company-building work the children should not have to carry—product decisions, partnerships, execution, and the responsibility that comes with turning a family project into a real business.
Mom
Robyn
Counsel and family operator
Robyn has lived the gymnastics journey from the family side: the drives, the meets, the early mornings, and the years of showing up.
She is also a partner at Jones Spross and president of Liquidity Studio. She brings judgment, structure, and accountability to a family with no shortage of ideas—and keeps everyone moving in the same direction.